Blog
Shopify guides that actually help
Practical, tested guides for every Shopify store, whether you are on Basic, Grow, Advanced or Shopify Plus. We explain what causes the problem, walk you through the fix step by step and tell you plainly when an app is worth it and when you can do without.
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Video Problems and fixes
Shopify product images: how to make images that sell without slowing your store
Size, aspect ratio, framing, alt text, variant images and Google Shopping and Meta feeds. Shopify’s and Google’s guidance, plus a ready checklist for product images.
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Video How we work
Meet Virta: an AI assistant that doesn’t pretend
Why we built our AI assistant Virta, how it gathers the basics before an expert replies, how we teach it, and what the AI Act and GDPR mean for it in practice.
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Video Problems and fixes
Get your Shopify store found in ChatGPT and Google’s AI search
How AI assistants pick products, and what a Shopify store can do now: product data, structured data, FAQs, collections, llms.txt and Shopify Catalog.
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Video Problems and fixes
Black Friday on Shopify: the checklist before your sale
Get your Shopify store ready for Black Friday: discounts and combinations, the EU 30-day lowest price, inventory, delivery times, checkout and abandoned carts.
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Video Theme development
Vorssa Ink theme redesign: a new look and a 69% lighter store
Jewellery store Vorssa Ink got a new Shopify theme and menus with images. The clean-up cut theme errors from 131 to 0 and made the home page 69% lighter.
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Video Problems and fixes
Why is my Shopify store slow? How to find the cause and fix it
See how fast your Shopify store really is, find what slows it down (apps, large images, add-ons, fonts) and fix it safely, without breaking your live store.
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Video Theme development
Stop editing your live Shopify theme: dev and live themes with GitHub
How professional Shopify theme development works: a live theme and a preview theme connected to GitHub, every change checked before customers see it, and nothing lost when you update.
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