New Merivirta AI Optimizer and VAT Switcher are now on the Shopify App Store AI Optimizer and VAT Switcher are on the App Store See the apps

On the Shopify App Store

VAT Switcher

Show every price with or without VAT in one click

Let business and consumer shoppers see every price with or without VAT, switched instantly.

Install from the Shopify App Store Ask about this app See the features

What it does

Business buyers compare net prices, consumers expect prices with VAT. VAT Switcher adds a toggle that switches every price in your store: product pages, collections, search, quick view, the cart drawer and cart totals.

Your tax settings and Markets are read from Shopify, and VAT rates for every EU country are built in. Show net prices to tagged or Shopify B2B customers automatically, give books or food their own rate, and style the toggle in the theme editor.

Your products, prices and theme files are never changed. Checkout stays as it is: Shopify calculates the tax charged there.

Who it’s for

  • Stores selling to businesses

    Business buyers see net prices in one click, or automatically when they log in.

  • Mixed B2B and consumer stores

    Consumers keep seeing prices with VAT, and a popup can ask first-time visitors which view they want.

  • Products with reduced VAT rates

    Books, food and other goods show the right price at their own rate in each country.

Features

  • Every price switches

    Product pages, collections, search, quick view, the cart drawer, line totals and the cart total.

  • Nothing to enter

    Tax settings, home country and Markets are read from Shopify, and changes are picked up automatically.

  • Net prices for B2B

    Tagged customers and Shopify B2B companies see prices excl. VAT as soon as they log in.

  • EU VAT rates built in

    Standard and reduced rates for 48 countries, including every EU country, with your own overrides.

  • Multi-VAT rules

    Give books, food and other goods their own rate by category, collection, tag, vendor or type. Scan your catalog for suggestions.

  • Both prices at once

    Show the price with and without VAT side by side, or lock your store to one view.

  • Styled in the theme editor

    Choose the style, size, colours and placement of the toggle with no code. Labels in every EU language.

  • Light and safe

    A small script with no dependencies that reads its settings from your store. Products and theme files are never changed.

See it in action

  • Product page with a VAT toggle in the header showing the price excluding VAT.

    Net prices for business buyers in one click

    A toggle in your header switches every price between incl. and excl. VAT.

  • Cart drawer where every line total and the subtotal are shown excluding VAT.

    The whole cart follows the toggle

    Line prices, line totals and the cart total switch with the rest of the store.

  • Dashboard showing the tax settings, home VAT rate and markets detected from Shopify.

    Your tax setup, read from Shopify

    VAT Switcher reads your tax settings, home country and Markets, so there is nothing to type in.

  • Settings for showing prices excluding VAT to tagged and B2B customers.

    Net prices for wholesale customers automatically

    Tagged customers and Shopify B2B companies see prices excl. VAT as soon as they log in.

  • Multi-VAT rules assigning a reduced VAT category to a collection, with catalog suggestions.

    Books and food at their own VAT rate

    Scan your catalog and add reduced-rate rules for food, books and more in one click.

  • Collection page where each product shows its price with and without VAT.

    Show both prices side by side

    Every product can show the price with and without VAT at the same time.

How it works

  1. Choose a plan

    Install the app and choose a plan on Shopify’s plan selection page.

  2. Check your tax setup

    The dashboard shows what was read from Shopify: whether prices include tax, your VAT rate and your Markets.

  3. Activate and turn on the embed

    Activate the app, then turn on the VAT Switcher app embed in the theme editor and save.

  4. Choose the look

    Pick the style, size, colours and placement: in the header, floating, or where you add the toggle block.

  5. Fine-tune

    Optionally set the default view, labels, business customers, country rules and reduced-rate products.

Status and pricing

On the Shopify App Store

The app is published on the Shopify App Store. Install it from there, and every plan starts with a free trial.

Two plans that differ by features, not by usage. Starter covers the toggle on every page, all toggle styles, dual prices, labels in every EU language and net prices for tagged customers. Pro adds Multi-VAT rules, visitor-country VAT rates, Shopify B2B detection, the floating widget and visitor popup, and country rules for non-EU visitors.

If you downgrade or cancel, your settings are kept. Features outside your plan pause until you upgrade again.

Billing goes through Shopify and appears on your Shopify bill. Plans and prices are shown on the app’s Shopify App Store listing.

Install from the Shopify App Store

Your data, your control

The app publishes its settings as app data that the theme extension reads. Product prices in Shopify and the tax charged at checkout stay the same.

The storefront script makes no requests to our servers, so the toggle keeps working even if they are down. When you uninstall, Shopify removes the app embed, and your store’s data in the app is deleted after 48 hours.

Frequently asked questions

Which prices are switched?

All prices on the storefront: product pages, collection and search grids, quick view, predictive search, the cart drawer and cart page, line totals, the subtotal and the total, including prices that appear later. Checkout is not changed.

Do I have to tell the app whether my prices include VAT?

No. The app reads it from your Shopify tax settings and Markets, and the dashboard shows what was detected. You can override it if you need to.

Where do the VAT rates come from?

The app includes standard and reduced VAT and GST rates for 48 countries, including every EU country, each with its sources. We update the table when rates change, and you can override any rate.

Can business customers see prices excl. VAT automatically?

Yes. Logged-in customers with tags you choose can see prices excl. VAT by default. On Pro, Shopify B2B company customers are detected automatically.

Does it work with my theme?

It works with Online Store 2.0 themes. It finds prices on the page itself, using your theme’s own money format, instead of relying on theme-specific code.

Does the app slow down my store?

The storefront script is small, has no dependencies, loads asynchronously and reads its settings from your store, so it makes no requests to our servers.

Questions about VAT Switcher?

Ask our assistant about the app, or tell us what you need. We also build custom versions of our apps and integrations around the way you work.

Ask about this app